isn't this why ABC hired the guy?Slate on "sports' new arbiter of cool", John Madden: In hindsight, sports and video games seem destined for a peanut-butter- and-chocolate-style fusion. Both are thought of mostly as the domains of adolescent males, but over time they've become more and more a part of mainstream culture. Both are associated with male camaraderie and competition. (You can even throw in a third element of youthful manhood: One year in the 1990s, 5,000 soldiers in Bosnia signed up for a Madden tourney.) And both often play the role that one EA vice president conceded to Brandweek: "We're sort of a direct competitor to girlfriends." |
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