Mark Cuban is wrong"From a business perspective, it's [the Kobe trial] great for the NBA. It's reality television, people love train-wreck television and you hate to admit it, but that is the truth, that's the reality today." Will increased ratings on opening night really offset the loss of Kobe's Sprite ad? The Kobe trial might be a goldmine for programs which cater to our celebrity obsessed culture, but there is nothing but loss for the NBA if Kobe Bryant is found guilty of sexual assault and sent to jail. That fact alone disproves Mark Cuban's statement. Cuban should be fined because his comment is in incredibly poor taste. No business should express its enthusiasm for benefitting from the suffering of others. (Yes i'm still applying to law school in the fall, there's no need to point out the irony here.) What if an Amtrak spokesperson had come out on September 12 and declared "business looks good." |
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