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Thursday, August 28, 2003

Taco Bell bias 


Democrats say the Taco Bell poll is rigged:

Taco Bell announced the first installment of its Taco Poll results yesterday, in which 54 percent of the votes went to Schwarzenegger and his crunchy beef taco, and just three percent of the votes went to Davis and his chicken soft taco. All other candidates received 43 percent of votes through purchases of the chain’s Grilled Stuft Burrito.

Unhappy with the mock poll results, the chairman of the California Democratic Party, former state Sen. Art Torres said yesterday that “Taco Bell should stick to making tacos, not rigging elections.”

In a press statement released yesterday, Torres said beef tacos always outsell chicken tacos, which cost twice as much at the restaurant chain. In Sacramento, Torres said, Taco Bell sells beef tacos for 74 cents and chicken tacos for $1.50.

Bob Mulholland, campaign advisor for the California Democratic Party, says the Taco Poll is also “an investment scam to benefit Schwarzenegger.” He pointed to the actor’s ownership of about $1 million of stock in Pepsico Inc. The company is the former owner of Taco Bell and is still its exclusive soft drink supplier, Mulholland says.

Meanwhile, Taco Bell announced yesterday that after an overwhelming response from consumers to include Lt. Gov. Cruz Bustamante in the Taco Poll, patrons can now “vote” for Bustamante by purchasing a Chalupa.
This poll confirms what I have thought for a long time: the chicken soft taco at Taco Bell is vastly overpriced. The Taco Bell at Boston University charges 79 cents for a crunchy beef taco and $1.79 for a chicken soft taco. That's more than twice as much. By contrast, other items with chicken cost only a little more than the same item with beef; for example, the grilled stuft burrito costs only 50 cents more with chicken than with beef (not 100% sure about this). Maybe they would sell more chicken soft tacos if they lower the price to a reasonable level. Or maybe they like the idea of pairing a product that costs way too much with the governor of a state that spent way too much.

Other reactions: Rand Simberg thinks the Democrats are nuts, Spoons says Taco Bell is violating campaign finance laws, and Eric Lindholm thinks Taco Bell missed a great opportunity to run up sales on chicken soft tacos by assigning it to Arnold instead.
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